Merch Launch: LULtraBold and NoKappa Casual
// Client: TWITCH // AGENCY: INTERNAL TEAM // Codename: SPACE CADET //
While freelancing at Twitch, my first project (and one of the most fun) was establishing a unique look for the launch of two new merch lines for sale in Twitch’s Loot Cave. What we lacked in budget we made up for with an extra-dose of weirdness. leaning into a psychedelic low-fi aesthetic inspired by the clothes and made for Twitch fans.
After a successful Fall/Winter launch, we brought this aesthetic back for a February refresh and a Spring Break Sale a few months later.
Fellow Space Cadets:
GCD: Adam Szagjin
Art Director: Dan Rosenberg
Art Director: Amber Newman
Copywriter: Aaron Castellan
Motion: Matt Garvish