Be Soft. Be Strong.

// AGENCY: DEUTSCH CLIENT: Angel Soft Codename: Tearjerker //

Parents and toilet paper have one thing in common: they need to be soft and they need to be strong.

This campaign was shortlisted at Cannes and featured in the I&C Top 20.

PRESS:
Adweek wrote about the whole campaign here.
Campaign talked about us too. And so did The Drum.
Campaign later featured First Breakup in their Top 20 Inclusion and Creativity event.
One woman took to Facebook to call an actor out for shaving in the wrong direction. (My bad.)