Everyone loves Star Wars. But some people REALLY love Star Wars - and it's not just nerdy white dudes.
The Rebel In All Of Us | Target x Rogue One
// AGENCY: DEUTSCH CLIENT: TARGET CODENAME: NOT A GIRL. A REBEL. //
After the success of #ShareTheForce in 2015, we were asked to do it all again for Rogue One. Building off of the themes of the newest movie, we created a campaign to celebrate the rebel that lives in generations of Star Wars fans.
We created anthemic spots featuring true stories of rebels who were inspired by Star Wars.
With the release of Rogue One came a new set of exclusive Star Wars toys to Target shelves. Instead of a typical product on a white backdrop, we created unique sets and stories for each product and visualized the toys as if they were brought to life by a young rebel’s imagination.