Dan Rosenberg
CREATIVE DIRECTOR + ART DIRECTOR
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Target | Share The Force

Target needed to give 147 million Star Wars fans a reason to shop with them instead of their competitors, who sell the exact same toys. 

How? By proving that Target loves Star Wars as much as the fans do. 

Share The Force | Target x Star Wars

// AGENCY: DEUTSCH CLIENT: TARGET CODENAME: Jedi Mind Trick // 

In 2015, someone at Deutsch sent an email asking if there were any Star Wars fans in the building. My partner and I weren’t the only ones, but we were probably the most enthusiastic. We helped a massive team create the #ShareTheForce campaign, dedicated to bringing 3 generations of Star Wars fans together to bond over their favorite things: Star Wars and Star Wars toys.

We also created Influencer Kits, which included a poster of the Share the Force galaxy, an R2-D2 flash drive, and an invitation for celebrities and bloggers to share their favorite Star Wars memory on ShareTheForce.com. The best part? Even the packaging was fun for families. 

 
 

Since the site is now archiving, here's a taste of how our interactive design team brought it all to life.