Crossy Road Castle on Arcade

// Client: ApPle SPECIFICALLY: APPLE ARCADE Codename: I LEGALLY CAn”T SAY //

For part of 2019 and most of 2020, I was working at Apple working on promotions for Apple Arcade.
Many of these ideas never saw the light of day. But some dodged and weaved through 20 lanes of metaphorical traffic, arriving safely on the other side.

Crossy Road Castle is the spiritual sequel to the beloved Crossy Road franchise - but instead of running across a road, players team up and climb an endless tower. To get the word out, we answered an age old question: Why did the chicken cross the road?

Bonus Social Content

In addition to our launch film, we also created an explorable castle by hijacking Twitter’s threaded tweet functionality. Click here to start at the bottom and climb your way to the top through 50 unique levels of Crossy Road Castle gameplay. Or check out the somewhat grainy gif below. (apologies for the poor quality.)

Apple Arcade | Crossy Road Castle

Crossy Road Castle on Arcade

// Client: ApPle SPECIFICALLY: APPLE ARCADE Codename: I LEGALLY CAn”T SAY //

For part of 2019 and most of 2020, I was working at Apple working on promotions for Apple Arcade. Many of these ideas never saw the light of day. But some dodged and weaved through 20 lanes of metaphorical traffic, arriving safely on the other side.

Bonus Social Content

For part of 2019 and most of 2020, I was working at Apple working on promotions for Apple Arcade.
Many of these ideas never saw the light of day. But some dodged and weaved through 20 lanes of metaphorical traffic, arriving safely on the other side.