Shop All The Cars
// AGENCY: Zambezi CLIENT: AUTOTRADER Codename: CARMAGEDDON //
Autotrader has listings for every car on the market.
So how do you make an ad for every car? You make your commercial out of every other car commercial.
On TV, we took all the classic car tropes and stitched them together. But we also brought All The Cars to digital screens of every size.
Our print ads were a love letter to all the cars out there. Our digital banners turned car badges into headlines.
And we created a Times Square Takeover that drove people up the walls. (Click to zoom, obvi.
Yeah, it’s a lot to take in. Here’s a case study if you want a recap.