Resident Evil 4 — Oculus/Meta

// AGENCY: VMLY&R CLIENT: OCULUS/META Codename: SCAREDYPANTS //

Resident Evil 4’s been ported to every gaming console in the known universe, but never virtual reality.
So we launched the campaign by going back to the 2005 basement where it all began.

But gamers can't just grab some herbs and a handgun and go save the president's daughter. First, players needed some old fashioned mandatory government training. We created a VR field training program to ease players into their VR deployments, complete with training films and helpful government PSAs.

Collaborators & Zombie Killers
Agency: VMLY&R
ACD Copywriter: Adam Aceino
Creative Director: Meghan Steidl
Creative Director: Kyle Gracey
ECD: Glen Scott
Production: Transistor