The Taco Emoji Engine
// AGENCY: Deutsch CLIENT: TACO BELL Codename: Tweet Us Tacos //
We created a magical Twitter machine that mashed up the taco emoji with any other emoji on demand. And all it took was a tweet.
We also won a bunch of awards for it, including Best In Social at the One Show (2016) and a couple Cannes lions.
Not a fan of case study videos?
We made over 700 gifs, videos and images to respond instantly to anyone who tweeted a 🌮(combined with one of the other 1400 emojis to Taco Bell.
The internet lost its collective mind.
Here are a few of my favorite things we made:
Creative Directors: Andy Pearson & Ken Slater
Copywriter: Ashley Milhollin