The Taco Emoji Engine
// AGENCY: Deutsch CLIENT: TACO BELL Codename: Tweet Us Tacos //
We created a magical Twitter machine that mashed up the taco emoji with any other emoji on demand. And all it took was a tweet.
We also won a bunch of awards for it, including Best In Social at the One Show (2016) and a couple Cannes lions.
Not a fan of case study videos?
We made over 700 gifs, videos and images to respond instantly to anyone who tweeted a 🌮(combined with one of the other 1400 emojis) to Taco Bell.
The internet lost its collective mind.
Here are a few of my favorite things we made:
Collaborators
Agency: Deutsch
Creative Directors: Andy Pearson & Ken Slater
Copywriter: Ashley Milhollin
Awards
Cannes Silver Lion
Cannes Bronze Lion
One Show Gold Pencil - Best in Social
One Show Gold Pencil - Consumer Branded Social Campaign
ANDY - Silver - Social Marketing
Los Angeles A-List - Bronze
Communication Arts (Nov/Dec 2016)
Press
Adweek, Creativity, TechCrunch, The New York Times,