ASSOCIATE CREATIVE DIRECTOR
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Taco Bell | The Taco Emoji Engine

The Taco Emoji Engine

// AGENCY: Deutsch CLIENT: TACO BELL Codename: Tweet Us Tacos //

 

We created a magical Twitter machine that mashed up the taco emoji with any other emoji on demand. And all it took was a tweet.
We also won a bunch of awards for it, including Best In Social at the One Show (2016) and a couple Cannes lions.

 

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We made over 700 gifs, videos and images to respond instantly to anyone who tweeted a 🌮(combined with one of the other 1400 emojis to Taco Bell.
The internet lost its collective mind.

Here are a few of my favorite things we made:

TacoEmojiEngine_HowTo.gif
TacoEmojiEngine-Scroll.gif

Collaborators
Agency:
Deutsch
Creative Directors:
Andy Pearson & Ken Slater
Copywriter: Ashley Milhollin

Awards
Cannes Silver Lion
Cannes Bronze Lion
One Show Gold Pencil - Best in Social
One Show Gold Pencil - Consumer Branded Social Campaign
ANDY - Silver - Social Marketing
Los Angeles A-List - Bronze
Communication Arts (Nov/Dec 2016)

Press
AdweekCreativityTechCrunch, The New York Times,