Dan Rosenberg
CREATIVE DIRECTOR + ART DIRECTOR
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Ring Fit Adventure

Target needed to give 147 million Star Wars fans a reason to shop with them instead of their competitors, who sell the exact same toys. 

How? By proving that Target loves Star Wars as much as the fans do. 

 

Ring Fit Adventure

// AGENCY: DEUTSCH CLIENT: Nintendo CODENAME: VICTORY POSE // 

In October of 2019, Nintendo’s latest innovation was Ring Fit Adventure - a surprisingly effective workout disguised as a cute and colorful RPG. But first and foremost, Ring Fit Adventure is fun.
So we made a spot showing our target market just how fun moving can be.