The Writing is on the Box

// CLIENT: AMAZON “AGENCY”: XCM CODENAME: BOXED IN // 

We had a joke on set — if you can make cardboard look good, you can make anything look good.

Amazon needed a simple, repeatable, brand-forward construct to showcase products at different times throughout the year, focusing on a variety of purchasing occasions. It had to work in 6 or 15 seconds and it had to be flexible enough to feature a wide range of products. All without losing the expected level of Amazon polish. Easy, right?

Co-conspirators:
Creative Directors: Ken Slater and Rich Ford
ACD / Art Director: Dan Rosenberg
Creative Producer: Lauren Rinke
Production Companies: Trevor.tv and MakeMake