Different All Together

// AGENCY: ZAMBEZI CLIENT: VRV //

VRV was a streamer for all of the oddball eyeballs out there.

It’s the ultimate streaming spot for all things niche and nerdy. Anime, horror, sci-fi, comedy, gaming, K-dramas – you name it, it's there. It’s why we coined the tagline:

But the very thing that makes VRV great is what makes it hard to advertise.
Turns out even the nicest IP owners don’t play nice with each other.

With a mountain of rules and regulations to contend with,
we came up with a solution: keep them separated. 

As long as the IP stayed in their little boxes ( picture frames, holographic projection screens),
the lawyers wouldn’t murder us.

First, to make sure there was zero confusion about VRV being a streaming platform,
we made our story’s heroes disembodied eyeballs. (Naturally.)

Then we sent these adorable little eyeballs on an adventure to “See Something Different” in the VRV universe, where all their favorite content lives together while technically still separated.  

They entered a world where we showed that VRV has tons of beloved anime by recreating a miniature Shibuya Crossing, complete with dazzling billboards airing different shows and movies, before diving deeper into the madness.

A haunted mansion for the scary stuff. A space station for the great sci-fi. An enchanted realm for the fantasy fans. Tons of worlds, smashed together and waiting to be explored by you and your eyeballs.

The client loved it. We loved it. We partnered with an amazing group of nerds at Scholar to bring these eye guys to life… and then VRV got bought by WarnerMedia. Yes, that one. In the blink of an eye, VRV’s marketing budget got slashed and took this wonderfully weird production down with it. 

Totally accurate depiction of the massacre below: Giant Catbug is WarnerMedia, the eyeballs is us.