CREATIVE DIRECTOR + ART DIRECTOR
vlcsnap-2025-01-30-16h21m26s039.png

Taco Bell | The Taco Emoji Engine

The Taco Emoji Engine

AGENCY: Deutsch // CLIENT: TACO BELL —

 

We created a magical Twitter machine that mashed up the taco emoji with any other emoji on demand, delivering unique content for over 1400 possible combinations. And all it took was a tweet.

— Awards —
Cannes:
Silver Lion, Bronze Lion
The One Show: Best in Social 2016, Gold Pencil - Consumer Branded Social Campaign
ANDY Award: Silver - Social Marketing
Los Angeles A-List - Bronze
Featured in Communication Arts: Nov/Dec 2016

 


TL;DR: We made over 700 gifs, videos and images to respond instantly to anyone who tweeted a 🌮 (combined with one of the other 1400 emojis) to Taco Bell.
The internet lost its collective mind.

Here are a few of my favorite things we made:

TacoEmojiEngine_HowTo.gif
TacoEmojiEngine-Scroll.gif

Collaborators
Agency:
Deutsch
Creative Directors:
Andy Pearson & Ken Slater
Copywriter: Ashley Milhollin

Awards
Cannes Silver Lion
Cannes Bronze Lion
One Show Gold Pencil - Best in Social
One Show Gold Pencil - Consumer Branded Social Campaign
ANDY - Silver - Social Marketing
Los Angeles A-List - Bronze
Communication Arts (Nov/Dec 2016)

Press
AdweekCreativityTechCrunch, The New York Times