75 Years of Jack in the Box

— TEAM: TBWA Chiat Day LA —

In 2026, Jack in the Box celebrated it’s 75th anniversary. To honor their history and their devoted fans, we were tasked with planning out a year-long victory lap of their greatest hits, starting by rebooting some of their most well-known TV spots and giving them a new twist.

For the launch, we dug up Jack’s rock star past and treated every spot and social post like segments from a larger docu-series about Jack Box.
(Note: the documentary title sequence built specifically for social was left on the cutting room floor but remains burned into my brain.)

We followed up with a challenge to Jack’s competitors, just like back in the 2009.

And there’s even more coming! Stay tuned!

The Crew:
Production: Landia
Creative Directors: Martin Insua, Bo MacDonald and Jordan Young
ACD / Art Director: Hi, it’s me.
ACD / Copywriter: Luke Roloff