Shop All The Cars

// AGENCY: Zambezi CLIENT: AUTOTRADER //

Autotrader has listings for every car on the market.
So how do you make an ad for every car? You make your commercial out of every other car commercial.

On TV, we took all the classic car tropes and stitched them together. I’m pretty sure we pitched a version of this where we literally repurposed commercials from car companies, but the producers said it would be more fun to do it ourselves.

But wait, there’s more! We brought All The Cars to all the screens:

And we turned All The Cars into All The Copy

(Real OOH, comped up for your pleasure)