Dan Rosenberg
CREATIVE DIRECTOR + ART DIRECTOR
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Autotrader | Shop All the Cars

Autotrader has 1.9 million listings. 

So when we say you can shop all the cars, we mean it. 

Shop All The Cars

// AGENCY: Zambezi CLIENT: AUTOTRADER Codename: CARMAGEDDON //

Autotrader has listings for every car on the market.
So how do you make an ad for every car? You make your commercial out of every other car commercial.

Part of the Shop All The Cars ad campaign for Autotrader in 2017
Part of the Shop All The Cars ad campaign for Autotrader in 2017
Part of the Shop All The Cars ad campaign for Autotrader in 2017


On TV, we took all the classic car tropes and stitched them together. But we also brought All The Cars to digital screens of every size.

Part of the Shop All The Cars ad campaign for Autotrader in 2017
Part of the Shop All The Cars ad campaign for Autotrader in 2017
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Our print ads were a love letter to all the cars out there. Our digital banners turned car badges into headlines.
And we created a Times Square Takeover that drove people up the walls. (Click to zoom.)