Dormz: Sophomore Year

// CLIENT: AMAZON “AGENCY”: XCM CODENAME: BOXED IN // 
AWARDS: WEBBY SHORTLIST, ONE SHOW MERIT

After an extremely effective launch in 2022, Amazon green-lit the Dorms campaign series for it’s Sophomore year with bigger names and bigger ambitions.

There are a million reality home shows, but none of them talk about college. So when Amazon launched its first-ever college retail campaign, we created the home show the world was missing — Dormz — starring real college kids like Stranger Things star Noah Schnapp and NCAA basketball champs Angel Reese and Flau’jae Johnson. 

We also created a first-of-its-kind Twitch livestream/game show event called “Win My Dorm,” where college-aged streamers took on challenges to hold on to the things in their dorm rooms. And whenever they failed, real viewers in the chat won their stuff.

Case Study

(LIKE A CHEAT SHEET for a campaign about college)

Episode 201: Noah Schnapp

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TWITCH ACTIVATION: WIN MY DORM

We also did a big activation on Twitch called Win My Dorm, giving viewers a chance to win everything they saw during a 2-hour live stream with beloved gamers, Team Summertime. Check out the breakdown below.

Class Clowns:
GCDs: Vince Feliciano and Josh Cassidy
Creative Directors: Ken Slater and Rich Ford
ACD / Copywriter: Brandon Hilliard
ACD / Art Director: Dan Rosenberg
Creative Producer: Keisha Harris
Production Company: Superprime
Director: Mike Bernstein
Editors: Katie Cali and Ryan Spears