Dormz: Sophomore Year

— TEAM: INTERNAL AT AMAZON XCM // CLIENT: AMAZON —
AWARDS: WEBBY SHORTLIST, ONE SHOW MERIT

Big personalities. Bigger Deals. Teeny tiny living spaces.

(Case study above, full course below.)

There are a million reality home shows, but none of them are designed for the ones who really need to save a buck – college students. 

And to reach the very large overlap of college students and gamers,
we created a first-of-its-kind, live game show on Twitch: Win My Dorm. 

On the pilot episode of Win My Dorm, We gave Team Summertime (college-aged gamers) a dorm room full of college gear with one catch: everything was up for grabs. 

Over the course of 2 hours and a gauntlet of challenges, real college kids in the chat won it all – even the TV and controllers in their hands.

The result? The entirely shoppable campaign paid off.

77M views, 683K live viewers of Win My Dorms, and a 13% increase in off-to-college purchases YoY.
And a bunch of comments like these, which are probably even more valuable.