The Rebel In All Of Us | Target x Rogue One
// AGENCY: DEUTSCH CLIENT: TARGET //
After the fan-focused success of #ShareTheForce in 2015, Target wanted us to bring out the rebel in every Star Wars fan for Rogue One: the first feature-length Star Wars side-story about rebels stealing the Death Star plans. We set out to find the rebels hiding in plain sight.
We created anthemic spots featuring true stories of rebels who were inspired by Star Wars.
