CREATIVE DIRECTOR + ART DIRECTOR
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Target | Rogue One

Everyone loves Star Wars. But some people REALLY love Star Wars. Maybe there’s a rebel in all of us.

The Rebel In All Of Us | Target x Rogue One

// AGENCY: DEUTSCH CLIENT: TARGET //

After the fan-focused success of #ShareTheForce in 2015, Target wanted us to bring out the rebel in every Star Wars fan for Rogue One: the first feature-length Star Wars side-story about rebels stealing the Death Star plans. We set out to find the rebels hiding in plain sight.

We created anthemic spots featuring true stories of rebels who were inspired by Star Wars.


 

Product Photography

With the release of Rogue One came a new set of exclusive Star Wars toys to Target shelves. Instead of a typical product on a white backdrop, we created unique sets and stories for each product and visualized the toys as if they were brought to life by a young rebel’s imagination.

 
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TARGET

X

STAR WARS: ROGUE ONE

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TARGET X STAR WARS: ROGUE ONE ✨