Solve For X

// AGENCY: VMLY&R CLIENT: intel Codename: Ice Lake //
AWARDS: SILVER ADDY (B2b, 2022)

In 2021, Intel planned to launch new XEON scalable processors with the more built-in accelerators than any other CPU on the market. Chips that could theoretically help solve any problem. For their big Investor Day reveal, we were tasked to make something so impactful a little more relatable. So instead of telling the business world what to do with all this power, we let them fill in the blanks.

Problem Solvers:
ECD: Kathleen Tax-Wille
CDs: Rob Kleckner and Jordan Grey
ACD Copywriter: Amy McVey
ACD Art Director: Dan Rosenberg